Life insurance in the US is seen by many as too complicated to understand, but with the pandemic putting ill health in the spotlight, Americans are finally getting around to applying for a policy. Could this be the moment that the digital-first life insurer Bestow has been waiting for?

Life insurance is an important safeguard, however, it remains largely ignored. Aiming to reinvent life insurance to be more seamless and digital, start-ups are finding ways to engage more people with life insurance, especially young adults who often don’t consider using it until much later.

The number of remote workers has never been higher, and most want to keep it that way. This gives companies opportunities to create products and services for to group. SafetyWing offers nomadic health, travel, and employee insurance for people who don’t want to go back to the office.

Amidst growing concerns surrounding the lack of financial literacy among young Americans, a range of money apps has emerged with a focus on widening financial knowledge. Yet, while these apps have good intent, researchers argue that the rise of digital finance could harness unhealthy money habits.