There may be fewer of them on the roads than in decades past, but milk floats remain as valued as ever by their loyal customers. How are these doorstep delivery pioneers keeping up with a new generation of on-demand grocery services? And why might Brexit and COVID-19 give them a boost?

During pandemic lockdowns, many Britons got into the habit of buying groceries locally and/or online, with ethics, provenance, and convenience becoming central factors in their decision-making. As the UK emerges from the crisis, how can brands in the sector adapt to these new priorities?

The pandemic has complicated the weekly shop for those in rural areas – when delivery slots are few and a big supermarket is far away, countryside-dwellers are struggling to source ingredients. Costcutter has a solution: village pop-ups with stock tailored to local wants and needs.

Many Britons are experiencing food shortages amid a labour crisis. Although some have already been affected by food insecurity due to COVID-19, people are becoming less cautious about food waste as restrictions ease so brands can create comms that inform to help alleviate this crisis.