Coors Light is encouraging people to ‘spring clean’ the stuff they bought during the pandemic by swapping their unwanted items for beer. With people having turned to retail therapy for solace, they may be looking to declutter, and brands can offer playful incentives to help.

With WFH set to stick for the foreseeable, people are eager to integrate a sense of professionalism into the home. With its familiar cubicle setup, Panasonic’s at-home office cubicle illustrates how brands can help people create healthy work boundaries as our homes become increasingly hybrid spaces.

Successful vaccine rollouts may signal a return to offices in 2021, but given the pandemic’s drastic impact on people’s values and attitudes, what will they expect from employers going forwards? Canvas8 spoke to Dr. Naeema Pasha of the Henley Business School about the future of work.

Remote working has changed the way people are furnishing their homes. The impermanent nature of WFH might put some off from making furniture purchases, but IKEA has launched the Buy Back scheme – allowing people to trade in used and unwanted items for credit against new purchases.