Increasingly aware of data privacy issues, people expect brands to be transparent and responsible with their users' data. As a result, some brands are reevaluating their approaches to data in a bid to not only improve their reputation but to also regain trust from consumers.

The arrival of GDPR in 2018 should have helped Britons feel more sure of their digital privacy, but the complexity of the law, coupled with the shocks of Brexit and COVID-19, means that many remain confused about how their online info is managed. How can brands help put people’s minds at ease?

With the rollout of iCloud+, Apple is offering users advanced privacy features for a monthly fee. While the service is likely to appeal to the increasingly privacy-conscious consumer, some question Apple's decision to charge a premium for privacy, arguing that such controls should exist by default.

In the age of contact-tracing apps and high-profile data breaches, most people say they’re concerned about data privacy – but their actions don’t always align with their beliefs. Canvas8 spoke to Dr. Kirk Plangger to find out why people have such divergent attitudes to data privacy.