As their environmental awareness continues to impact Gen Zers’ behaviour, it’s affecting their travel decisions too. Flight-shame and eco-mindedness mean that they're increasingly choosing train over plane rides, creating opportunities for brands to tap into this preference for slow travel.

As the UK emerges from COVID-19 lockdown, public transport capacity is set to be severely limited to reduce the risk of further infection. But is a surge in private car journeys inevitable? Or could the post-pandemic world present a new opportunity to encourage greener, healthier commutes?

As people wake up to the impact of their everyday decisions on the environment, they’re looking for alternative ways to enjoy their favourite leisure pursuits. It’s why many Europeans are embracing ‘slow travel’, swapping instant gratification for eco-friendly and experience-led trips on trains.

In the post-pandemic summer, the UK is getting its holiday fix closer to home. Rail Charter Services’ limited-time tourist train is opening up pockets of the UK countryside known for its scenic beauty to travellers, tapping into growing slow travel desires for affordable and transformational journeys.