Nowstalgic Gen Zers power digital thrifting
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Signal
Aug 27, 2021
Nowstalgic Gen Zers power digital thrifting

Gen Zers' obsession with the Y2K era is sparking a second-hand clothes boom. Young people are embracing ‘nowstalgia’, which is to feel nostalgic simultaneously for both everything and nothing. In other words, they’re increasingly adopting unattached and YOLO mindsets, fuelling the deadstock surge.