The COVID-19 pandemic sparked a swift evolution of the home. Where it was once a private space, it’s now a pseudo-public, multipurpose area required to fill a range of personal and professional needs. How can brands tap into changing nesting aspirations and address new domestic challenges?

Over four decades, China has undergone massive economic shifts, with rapid urbanisation and policy changes leading to a competitive property market. But how are constrained spaces and budgets reshaping the notion of ‘home’? And what impact might COVID-19 have on domestic dreams?

Having turned their bedrooms and kitchens into offices, many Britons are feeling dissatisfied with their home environments. With hybrid, remote, and flexible working set to become the norm, brands are well-placed to help consumers create a home setting suited to their long-term needs.

With WFH set to stick for the foreseeable, people are eager to integrate a sense of professionalism into the home. With its familiar cubicle setup, Panasonic’s at-home office cubicle illustrates how brands can help people create healthy work boundaries as our homes become increasingly hybrid spaces.