H&M is trialling a rental service for shoppers at its flagship store in Stockholm, where loyalty members are able to rent higher-priced products instead of paying outright to own the items. With eco-savvy shoppers on the rise, high street brands are looking to retain customers by providing greener options.

Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.

More Americans are renting their homes than at any point in the last 50 years, leading many to buy cheap, disposable furniture that can be left behind at the end of a lease. Floyd offers with durable and easy-to-assemble furnishings designed to move with Gen Rent as they house-hop.

As people increasingly recognise the urgency around society’s most pressing issues, Canadians are reprioritising what matters to them. With faith in big business waning, there’s an opportunity for brands to pivot to match concerns around inequality, inequity, and the environment.