Across the US a unique labor market situation is playing out with service industries desperate to find new staff. As many people rethink their career goals and the benefits they can come with, fast-food employers are being forced to get aggressive and flexible in their perks.

The COVID-19 crisis has laid bare the precarious nature of gig-based work, especially for Gen Zers and Yers. With young people facing dim career prospects amid an economic downturn, how can businesses within the gig economy evolve to acknowledge their reconfigured needs and values?

The changing nature of work, combined with precarity caused by COVID-19, is igniting an interest in a neglected model of worker-led leadership: unionization. Secretly Group Union is blazing a trail by championing the rights of the collective to safeguard jobs in the creative industries.

Young people have borne the brunt of the pandemic, with many schools closed and early careers put on hold. In the face of disruption, a growing number of Gen Zers are using their hobbies to earn a living, taking advantage of the boom in e-commerce to showcase and sell their wares.