Je Joue puts women’s needs first with sustainable sophisticated sex toys that are designed in collaboration with female health specialists. As women turn to self-pleasure as a means of self-care, the brand aims to support women to better target these stress-relieving pressure points.

Valentine’s Day will look a little different in 2021, with many couples still forced apart by pandemic restrictions. To help people at a distance rekindle their love, sex toy brand We-Vibe is launching a $30,000 giveaway, shaking them out of their lockdown routines and offering something to look forward to.

While rigid, traditional beauty standards still prevail in China, lingerie brand NEIWAI is challenging these ideals through its inclusive products and marketing. By promoting self-love and a wider definition of beauty, it’s building a dedicated following of socially aware consumers.

Sexual wellness is being reframed as people have more open conversations around sex and begin to link sexual wellness to self-care. As whole-body wellbeing is embraced, Maude has put organic, natural products on the map – while also building a company with diversity and inclusivity at its core.