Before the coronavirus pandemic, both health providers and patients were reluctant to embrace telehealth, despite the convenience. But attitudes are changing as people see the benefits of going remote. What can brands do to provide the quality of care people expect, but from a distance?

Telemedicine has been a saving grace during the pandemic, allowing sick Americans to receive care without risking getting sicker. Yet for those with chronic illness, the practical implications of recent developments in digital care are sure to prevail long past COVID-19’s end.

Israeli start-up MyHomeDoc hopes to relieve the burden on medical professionals while empowering patients, as it receives FDA approval. MyHomeDoc’s handheld device uses four embedded sensors which allow complete medical check-ups to be administered remotely via an app.

Typically, privacy is a key worry when it comes to digital interventions in healthcare. But as increasingly sophisticated tech comes to the fore, people are warming to the idea of 'precision healthcare' that closely examines unique medical profiles for more accurate treatment and diagnosis.