With human touch in short supply during lockdown, we explore the ways people are seeking to replace these tactile experiences. What is the effect of ASMR on people’s sensory cravings, and what impact is the skincare market having on filling this hunger for connection and self-care?

In 2020, people have been turning to podcasts as a means of faux-companionship, to learn and stay informed about the current affairs that have been changing rapidly amid the virus and the US election. For Spotify, this has manifested in a strong Q3 return led by podcasts and ad studio channels.

Sexual wellness is being reframed as people have more open conversations around sex and begin to link sexual wellness to self-care. As whole-body wellbeing is embraced, Maude has put organic, natural products on the map – while also building a company with diversity and inclusivity at its core.

Cult Beauty has launched #Vulvalution, a sexual wellness and pleasure platform that's raising awareness through education. The sexual care market is being redefined as part of the beauty industry, catering to women who want more control of their sexual health and enjoyment.