Consumers’ changing priorities are forcing luxury brands to take stock of their impact, and display sustainable credentials. The Butterfly Mark is awarded by Positive Luxury to brands that meet sustainable and ethical criteria.

Can luxury brands remain relevant in an ever-changing climate? Is slow fashion the future of luxury? How are Gen Zers revolutionising the meaning of luxe? In this part of the 2021 Expert Outlook, we speak to three experts about how people are rewriting the rules of luxury.

Hermès is launching a handbag that transforms the humble mushroom from vegetable-drawer staple into sustainable arm candy. As high-end consumers increasingly seek out eco-friendly products, the bag is tapping into shifts in what people expect from luxury.

Brazil-based Insecta fuses ethics and aesthetics to produce upcycled vegan shoes. Hoping to expand its sustainability initiatives to Europe and America, the brand is tapping into a consumer demand for greater environmental responsibility from businesses.