Harkening back to the look and taste of childhood favorites, Magic Spoon’s cereals are striking a balance between Americans’ desire for good-for-you grub and healthy food that doesn’t taste like it is. As smart eating choices take center stage, Magic Spoon is moving to make breakfast cool again.

Israeli start-up Better Juice plans to scale up its sugar-reduction technology in the US. Its rapid growth reflects a demand for more tailored, technological solutions to nutrition from American consumers, giving them a chance to revive the classic breakfast – with a healthy twist.

Sitting down to breakfast rather than grabbing something on the go was a luxury afforded to few before the pandemic. But with many people still working from home, breakfast is in – and as people look for small moments of calm, 'silent breakfasts' are allowing them a mindful start to the day.

The Full English is a long-established part of British breakfast culture, and owing to the pandemic, it’s no longer being reserved for weekends. With the future of commutes in jeopardy, can cooked meals come to rival convenient and on-the-go options in people’s morning routines?