Retro products offer a sense of 'communal nostalgia'
Interested in Canvas8?Try us on a trial basis
Signal
May 7, 2021
Retro products offer a sense of 'communal nostalgia'

Whether they've listened to music on vinyl records or captured memories with Polaroid cameras, Gen Zers have found comfort in nostalgia during the pandemic. According to research, this emotional affinity for eras not personally experienced is called 'communal nostalgia'.