Iconic jewelry brand Tiffany & Co is launching a line for men, aiming to target a growing audience of male jewelry shoppers. As gender norms continue to evolve and men become more open to traditionally ‘female’ products, brands can tap into shifting norms and bring more bling to men.

Plus-size womenswear surged into the fashion mainstream following calls for more diversity on catwalks and in ads. Plus-size menswear, by contrast, remains an afterthought for most brands. But why might this be changing? And what role can the industry play in promoting male body positivity?

It’s a tale as old as time: man goes down on one knee and surprises his love with a solitaire diamond ring. But as gender roles shift and wedding traditions are increasingly seen as dated, consumers are re-writing the engagement narrative, and brands are responding with characterful, ethical rings.

A diamond may be forever, but not everyone wants an engagement ring with a giant rock, whether that’s due to the price or personal taste. Canvas8 spoke to 30 Britons to understand how they regard giving or receiving a diamond as part of a proposal and what they might like as an alternative.