The pandemic shone a light on the effects of climate change, especially for those who were sceptical. People are changing their habits and putting pressure on policymakers and brands to do so, too. Canvas8 spoke to nine Britons to learn how COVID-19 has impacted their views on climate change.

Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

Prota Fiori is targeting eco-conscious luxury consumers with its fruit skin footwear. The brand puts an emphasis on Italian craftsmanship, and as sustainability becomes a must-have for consumers, it’s differentiating itself from brands that take eco short-cuts by greenwashing and using cheap vegan fabrics.

While many fashion brands seem to equate sustainability with veganism, Timberland is taking a nuanced approach by sticking with real leather but creating a responsible, eco-friendly supply chain. It’s hoping to appeal to evermore discerning shoppers who value transparency above all.