How are people thrifting to find looks that last? Why are fashion's historic elitism and exclusivity losing their allure? How has the pandemic turned getting dressed into a form of self-care? And in what ways are people expecting brands to act for social good?

From athleisure to streetwear, fashion is undergoing a shift toward the casual – and future-proof activewear has hit luxury shelves. As people grapple with climate change and a global pandemic, Salomon’s hyper-functional Advance shoe range is giving them the high-performance protection they crave.

Between colder winters and a desire for comfort and high-quality sportswear, Americans want activewear that’s functional, fashionable, and niche. Skiwear brand Matek checks all these boxes with its line of sleek performance wear that’s as ready for the slopes as it is for the streets.

Gardening has grown in 2020 as people seek to reconnect with the outside world and socialize at a distance. As fashion brands seek to accommodate people’s new hobbies, gardening wear for men is on the rise, characterized by functional, durable pieces with plenty of pockets.