From indulging in mini-treats that elevate the everyday to HNWIs splurging on extravagant vacations, the ways people signal their status are diversifying as the focus shifts from ‘what you own’ to ‘how you live’. Canvas8 spoke to ten Americans to learn how their attitudes to luxury are changing.

From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.

Rather than focusing on a far-off beach or Arctic glaciers, Patagonia’s film District 15 highlights the real-life plight of LA communities feeling the effects of oil drilling. By making the consequences of climate change more relatable, the brand is demonstrating its mission to effect real change.

KIND Healthy Snacks has made a commitment to keep the bees buzzing by pledging to source its almonds exclusively from bee-friendly farms by 2025. As people begin to realize their own interconnectedness with nature, they’ll be expecting nature friendly-practices to become the norm.