Signal15 Feb 2021
Japan's Gen Zers embrace the unedited charm of cassettes

Specialty outlets in Japan are seeing boosts in sales driven by an interest in cassettes. This boom is being driven by nostalgic Gen Zers, who appreciate both the mindful act of listening to a physical piece of music and the quality of ‘organic’ sounds, in contrast to digitally edited tracks.

Japan's Gen Zers embrace the unedited charm of cassettes