A technicolor celebration of people pursuing their dreams, Squarespace’s rousing Super Bowl ad shows how the brand helps people break out of their day jobs. Given the precarity of the job market and criticism of the gig economy, the ad toes a fine line between inspirational and insensitive.

In the New American Dream Deep Dive, we explore how aspirations in the US are evolving and how citizens are redefining success as the country’s place on the world stage is challenged. How can brands strike the right tone when looking to reach the modern American consumer?

The social media era of the web is defined by overwhelming amounts of content – from news updates on Twitter to the proliferation of sponsored posts on Instagram. Amid this digital cacophony, the humble email is regaining relevance – but how can brands harness the power of newsletters?

Small investors, using digital trading apps and the Reddit board r/WallStreetBets, have disrupted the stock market and revealed their potential power to destabilize the financial industry. Meanwhile, public reaction has emphasized ongoing distrust and dislike for the financial elite.