A culture of fast dating that relies on instant attraction and split-second decisions is leading to severe swipe fatigue. In its place, people are looking for more personalised dating experiences and meaningful IRL interactions. Can London-based CLiKD appeal to shifting dating behaviours?

With the onset of the pandemic, dating apps quickly pivoted to video chats to keep users engaged. According to Bumble, singletons are embracing this new form of courtship, with video calls seen as a ‘pre-date’ that lets people screen their potential matches before meeting up in real life.

The pandemic has changed Americans’ attitudes towards dating, pushing for a slower and more in-depth approach to courtship. As life under lockdown undercuts many social interactions, people have been left with more emotional bandwidth to dedicate to romantic relationships.

Whether on the search for a hook-up or something longer-lasting, digital dating platforms have become the first port of call for many singletons. Canvas8 spoke to three experts to learn more about the modern romance landscape and to find out whether apps have killed the long-term relationship.