A home is so much more than the property you buy; it’s the life that you and your loved ones build together. That’s the message in B&Q’s ‘Build a Life’ campaign, which taps into people’s emotional ties to the spaces that have kept them safe and together during lockdown.

There’s no lack of choice in the cookware market, which is more of a curse than a blessing for decision-fatigued Gen Yers. In addition to the lean product line from Great Jones, its attractive design and modest price-point has secured the brand a place in the hearts of Gen Yer home cooks.

The COVID-19 pandemic sparked a swift evolution of the home. Where it was once a private space, it’s now a pseudo-public, multipurpose area required to fill a range of personal and professional needs. How can brands tap into changing nesting aspirations and address new domestic challenges?

The pandemic has changed the relationship people have with their kitchen – in particular, their pantry. Between a rise in bulk-buying behaviors and a surge in budding chefs, kitchen pantries are undergoing a luxury makeover with an emphasis on decluttering and immaculate esthetics.