Signal24 Dec 2020
Walmart x TikTok collab brings fun to e-commerce

Walmart has partnered with TikTok to launch the platform’s first shoppable live-stream event. It's yet another example of how the worlds of digital entertainment and e-commerce are beginning to collide as retailers look for ways to spice up their paths to purchase.

Walmart x TikTok collab brings fun to e-commerce