With people self-isolating in the interest of public health, fashion brands are unable to engage their customers through their usual physical retail channels. In response, 100 Thieves has released its much-coveted apparel withinAnimal Crossing: New Horizonsto reach fans in virtual spaces.

Burberry has opened its first ‘social’ shopping store in China, integrating WeChat into how visitors interact with all aspects of the store. By introducing gamified elements into the brick-and-mortar shopping experience, luxury brands can pique the interest of young, experientially-minded shoppers.

Combining hypebeasts’ fandom of limited-edition drops and owning pair upon pair of coveted sneakers with accessibility and affordability, the AR-style Aglet app is letting the sneaker-obsessed get in-app versions of the shoes they love and crave without actually having to buy them.

As elements of our lives go increasingly online, luxury fashion is following suit – and leveraging its presence to tap into younger, more varied, and more global audiences. Bringing fashion fantasies to your fingertips, Drest offers users a grown-up, glamourous, haute-couture version of dress-up.