With cinemas in India closed due to the pandemic, the world’s biggest movie industry, Bollywood, has embraced streaming platforms as a distribution option. With big-budget films premiering on the likes of Netflix and Disney+, more Indians are signing up for subscriptions to get their movie fix.

As Indians adapt to life indoors, many are looking to update their old appliances. From big-screen TVs to supersized refrigerators, as access to tech grows and the home becomes an increasingly multi-purpose space, Indians are re-evaluating how their appliances can upgrade the everyday.

Hotstar’s strategy of focusing on sports, recycling Star TV’s offerings, creating original programming, and providing content in multiple languages is helping it acquire viewership beyond just the major Indian cities. How can streaming services appeal to viewers in an age of multiple subscriptions?

In an always-on consumer culture, people are used to buying what they want whenever they want. But can possessions comfort and fulfill us during uncertain times? Canvas8 spoke to Bruce Hood, author ofPossessed,to understand the psychology behind owning new things.