Under Armour has released a series of shoes with sensors that provide information about stride length and cadence, which the brand claims will help prevent injury. People are keen for data on their athletic performance, making the market for wearable sports tech ripe for innovation.

Tracking sleep, heart rate, and physical activity may help people feel more on top of their health, but research suggests that self-quantifying can also trigger feelings of guilt and anxiety within users. As health tech booms, brands could do well to help people establish healthy tracking behaviours.

Plastic has gained a toxic reputation amid news of everyday polymers killing sea life. As a result, major brands are making efforts to minimise their impact on the planet, including sportswear manufacturer Adidas, which partnered with Parley to create apparel and trainers made from plastic waste.

Zoom dance classes, living room yoga, and hour-long walks have become common activities during COVID-19 lockdown. But how much are people really focusing on fitness? Canvas8 spoke to 16 people to find out how their attitudes towards exercise have changed as a result of the pandemic.