Egg cups are selling out across Britain, signalling a shift in eating habits as families make the most of the lockdown by sitting down for breakfast. Amid a resurgence of old-school rituals, other nostalgic practises may make a comeback and become habits that stick post-pandemic.

Grocery stores have seen business boom as Americans have sought out shelf-stable foods to prepare for life under lockdown. What does this mass uptake of non-perishables reveal about the ways people are eating during the crisis? And will their taste for these products last post-COVID-19?

In lockdown, many parents have had little time to do everyday tasks. By positioning mac and cheese as a perfectly acceptable breakfast option, Kraft is looking to dissolve the stress of giving kids a ‘proper’ breakfast while normalizing the idea for those who may not have considered it before.

Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?