Australians are feeling more anxious, bored, and stressed during the coronavirus lockdown – but they’re also experiencing a greater sense of solidarity. As people adapt logistically and emotionally to the crisis, aligning with public sentiment is essential for brands and marketers.

What’s driving a mini-exodus from capitals to regional cities? Why are young people keen to axe Australia Day? And who are the winners and losers in the gig working revolution? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Australians in 2020.

Although Australia produces 90% of the world’s best apparel wool, it hardly processes any of it. As demand for local manufacturing strengthens and the pandemic highlights an over-reliance on other countries, calls for a local manufacturing revival are gaining momentum.

As societal and environmental ills mount, Aussies are demanding that brands and the government take more responsibility for the impact their decisions have on everyday life. What issues are most pressing for people Down Under and how are their ethical expectations being met?