Signal29 Sep 2020
Maximalist Instagram food design is a sensory overload

Instagram’s food culture errs towards minimalist-brutalist design. But as COVID-19 keeps people from browsing bakeries IRL, they’re looking for imagery that makes them feel the taste of what they’re seeing, and it’s spurring a new content genre: retro buttercream cakes straight out of a 1950s fever dream.

Maximalist Instagram food design is a sensory overload