Signal28 Sep 2020
Shu Uemura collab channels anime's global popularity

In streetwear and fashion, unexpected collaborations have become a surefire way to grab attention. Shu Uemura has brought the strategy to make-up, with a collab featuring artwork from the cult classic anime One Piece, tapping the genre's intense fandom and growing global popularity.

Shu Uemura collab channels anime's global popularity