With people spending more time at home, traditional television has enjoyed a rise in viewership. With talk of BBC Three going back on the air, it’s clear that, in spite of changing attention spans and innovations in mobile viewing, it’s great, captivating content that wins through.

TikTok’s challenges and tutorials have become an integral part of digital life for Gen Zers, inspiring many of them to recreate intricate dance routines in their bedrooms or out in public spaces. But why is this form of expression so popular on the platform? And how can brands get involved?

Second-screening may be an established norm, but Quibi is hoping to make smartphones the first port of call for high-quality entertainment. Boasting a star-studded line-up of movies and programs, as well as the backing of Hollywood royalty, it’s elevating short-form media to new heights.

Gen Z are consuming more media than any other generation, but the where, how, and why of what they’re watching have all changed. With online streaming platforms, bite-sized content, and programmes designed specifically for smartphones, how is the TV market pivoting to cater to Gen Z tastes?