For the 40th anniversary of the Walkman, Sony has launched an experiential event in Tokyo, allowing passers-by to try out the devices they’ve released over the years. People value emotional connections to their products, and anniversary events can spark happy memories and build brand loyalty.

Despite the fact that streaming platforms are all the rage, cassettes have seen a surge in popularity – even among young people who were born after tapes largely died out. In an increasingly digital world, people are rediscovering analog as a way to connect emotionally with music and other media.

Between the build-up of ‘digital clutter’ and constant distraction of apps, smartphones, and tablets, tech advancements have enveloped us in a binary fog at almost all times. How can minimalism and more mindful usage help preserve mental wellbeing and boost productivity?

Tapping into older gamers’ nostalgia, and younger gamers’ curiosity, the Playstation Classic is a nostalgic leap back in time for gamers. The latest Sony release comes at a time when more and more older generation consoles are getting a reboot, reacting to gamers’ nostalgia for simpler times.