With digital channels offering them increased access to their heroes, casual supporters and ‘stans’ alike are embracing novel ways of showing their devotion to celebs and sports teams. How are these passionate individuals forging new cultural tribes and changing expectations of fan interactions?

As the pandemic sends industries into shutdown and puts thousands out of work, adult modelling is growing in popularity. Unable to leave home, people are turning to side hustles online, with OnlyFans gaining particular momentum by giving people the ability to monetise private content.

In an era of super-fandom, the question is not whether to stan or not to stan, but whom to stan, and for how long. The intensity of fan devotion in the digital age is creating new opportunities for brands to activate hyper engaged communities – just don’t get on their bad side.

Musicians have been hit hard by social distancing rules, as live music – which provides much of their income – has all but disappeared. As a gesture of support, digital music platform Bandcamp is temporarily waiving its revenue share for artists on the site, strengthening ties with its fan community as well.