How is a lack of time impacting make-up routines? Will progressive masculinity rewrite the industry? And how is clean beauty getting a colorful makeover? In this part of the 2020 Expert Outlook, we speak to three experts about how people are rejecting old rules and forging new beauty narratives.

As the worlds of beauty and wellness become increasingly intertwined, brands that bridge the two are finding fans fast. Spacemasks is offering a simple solution to a persistent problem for many Britons, helping wearers relax their minds and get some sorely needed beauty sleep.

As anxieties around COVID-19 have segued into a deeper and more consistent malaise, a longing for simpler times has caused some people to reshape everyday behaviours around comforting goods and long-established rituals. How is this sense of nostalgia impacting beauty and wellness habits?

Avon’s sales model has found new life in the social media era, with beauty influencers and consumers alike looking to make money online as brand advocates. How is an appreciation for peer recommendations reshaping the sector, and how can brands adapt to a demand-driven landscape?