From washing our hands with soap for 20 seconds to disinfecting packages, COVID-19 has made cleanliness top of mind for many people. Tapping into this, fragrance house Fueguia 1833 has launched a range of scents to be used on skin or textiles, with added sanitising properties.

As Britons increasingly look to limit their consumption of single-use plastic, they’re turning to plastic-free ways to stock their bathroom shelves, which means the once-maligned bar soap is making an unlikely comeback. With eco values on the brain, what does today’s solid soap shopper want?

Fragrance brand Skylar has launched a subscription retail service, Skylar Scent Club, to reach out to new buyers and increase engagement with existing customers. As people move away from having a signature scent, they’re looking to brands to help them widen the pool to wear multiple fragrances.

Created by online influencers Mona and Huda Kattan, luxe perfume brand Kayali is introducing the world to Middle Eastern traditions. It’s appealing to young beauty buyers who are losing interest in celebrity-endorsed scents but who remain highly receptive to tips from social media personalities.