Social media algorithms provide a welcome filter against online noise, but the fact that 69% of Americans were surprised by Donald Trump’s election reveals a major downside. EscapeYourBubble aims to break down echo chambers, confronting people with opposing political views.

The 2016 EU referendum shone a light on the social, cultural, and political divides in the UK, challenging the notion of a unified British identity. We explore the polarisation of Brexit tribes and consider how brands can appeal to both Leavers and Remainers.

Research has found that our minds map out social networks and the relationships within them just as they would with physical spaces. With social distancing breeding a sense of disconnection, brands have an opportunity to help people make a meaningful maze out of their digital contacts.

User confidence in social media giants has been plummeting in the wake of data privacy scandals and the rise of ‘fake news’. As a result, many are choosing to connect with like-minded individuals in micro-spaces that they believe can offer better security and a sense of community.