Masks may prevent infection from COVID-19, but they’re also keeping the hearing-impaired from communicating effectively. Some brands and individuals are stepping in by making masks with transparent patches to accommodate lip-reading, leaving room for others to create more inclusive designs.

The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.

Vans has released a sensory-inclusive collection of shoes and apparel to support people with autism and raise awareness. The collection demonstrates a growing demand for neurodiversity recognition, with people expecting brands to meet the needs of the wider community and minority groups.

In the wake of the Black Lives Matter movement being reignited by the death of George Floyd, brands are taking to social media to express solidarity and support. But as people expect increased transparency and accountability from companies, they are being asked to ‘pull up or shut up’.