With consumer trust in banks on the wane, fintech companies are reaping the rewards. Apple Card is Apple’s steel physical credit card, aimed at iPhone and Apple Pay users who want a good user experience, a brand they can trust, and guaranteed privacy measures that can stand up in 2019.

Data privacy has been one of 2019’s biggest issues. People say they’re concerned about their online information, but what data are they comfortable sharing and what do they expect in return? Canvas8 spoke to eight Britons to find out what they’re willing to share about themselves online and to whom.

Whether it’s steps, heart rate, or weight, many people track their health. But as data privacy concerns grow, the use of apps and wearables is falling, leaving room for brands to work more closely with trusted doctors to earn confidence and quell fears about data breaches.

Using big data to tailor marketing messages to people’s interests and preferences is now a commonplace advertising practice – but not everyone is happy about it. Amid growing concerns about data privacy, many people are taking steps to limit their digital footprint.