Budweiser taps nostalgia with altered lockdown ad
Interested in Canvas8?Try us on a trial basis
Signal
May 6, 2020
Budweiser taps nostalgia with altered lockdown ad

The iconic Wassup! Bud ad of the 1990s may not have seemed to be promoting kindness and solidarity when it first aired, but the brand has updated its campaign to do just that. Responding to the COVID-19 pandemic, the edited version of the ad encourages people to combat loneliness during lockdown by checking in on their friends.