Instagram ‘TV guide’ helps viewers schedule livestreams
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Apr 21, 2020
Instagram ‘TV guide’ helps viewers schedule livestreams

As brands and influencers embrace Instagram Live during lockdown, a virtual TV guide has been launched to help creators and users to schedule their viewing. With overwhelming options for virtual activities and viewing platforms, curation tools can keep audiences engaged.

Created in response to the increased popularity of Instagram Live, with views up 70% in the US in the first week of April 2020, the Your Live Guide website is a discovery and scheduling tool for live social programming. It was launched by digital marketing agency Digital Brand Architects and web design start-up chloédigital. Creators submit programming to the site, and users can then browse by topic and add sessions directly to their calendars. They can view content that is currently live, as well as upcoming scheduled streams. The site currently focuses on lifestyle and female-targeted content but plans to cover other live streams in the future, including sports and gaming.