Many Britons lack confidence when meeting people, and feel that they become more liked as people get to know them. With people also feeling lonely and isolated, disruptive and established brands alike have the opportunity to help people feel empowered and confident in new social situations.

Research suggests that people gain more confidence in their looks as they age, but current advertising to Boomer women isn't cutting it. Considering these findings, there are opportunities for beauty brands to make sure their messaging doesn't leave older women out of the conversation.

When pay day rolls around, Gen Yers save a little – but spend a lot. Impulsive spending is a key (and at times problematic) element of their identity. But as this generation begins to look towards their future roles as homeowners, parents, and pensioners, how will their spending habits adapt?

Women often shy away from highlighting their achievements and value at work. But considering they’re positively impacted by another woman’s success, how can brands, platforms, and an inclusive approach help women get comfortable sharing their success and inspire them to claim their worth?