In 2019, more people than ever before joined the National Trust, causing memberships to rise to above 55 million for the first time. People are looking to reconnect with nature to improve their mental health, driving a desire to explore close-to-home parks and landscapes.

A visit to the National Parks may conjure up wholesome families in hiking boots, but many minorities continue to feel excluded from experiencing ‘The Great Outdoors’. As a result, the National Park Service is collaborating with brands to encourage minority groups to get outside – a tactic that’s also seen as an effort to engage younger populations.

Between work, social, and home commitments, many Gen Yers lack spare moments for themselves. So, they’re searching for outfits that look good and function well in a variety of settings. Outdoor Voices is catering to this demand with a flattering and interchangeable line of stylish activewear.

Insta influencers and lifestyle mags may regularly laud the benefits of a ‘natural’ diet in 2018, but it’s taken time for these attitudes to gain mainstream acceptance. Canvas8 spoke to Laura Miller, the author of Building Nature’s Market, to learn how a marginal movement went from niche to norm.