Airbnb and 23andMe have teamed up to help people plan vacations based upon their DNA test results. With more people craving custom, personalized travel experiences, Airbnb and 23andMe have jointly entered the market by offering a unique form of travel inspiration.

What does a ‘transformational experience’ entail? How do hobbies and passions fit into travel plans? And will climate concerns make sustainable trips the norm? In this part of the 2020 Expert Outlook, we speak to three experts about how personal values are influencing leisure and travel choices.

Savvy when it comes to social media and sustainability, Gen Zers thrive on worldly experiences. Their work lives are a means to save for travel and they’re more spontaneous than previous generations. How can brands tap this adventure-hungry mindset as they grow up globetrotting?

Pressures for young people to be successful has given birth to the 'Buddha youth' subculture in China. This outlook is affecting all aspects of life – including their attitudes to travel. Instead of shopping for buying luxe goods, Chinese Gen Zers are looking for enriching experiences on their trips.