With longer lifespans, ‘seniors’ are embracing the fullness of life well after 60 and wielding the highest spending power as they go. The AARP has effectively addressed the diverse needs of this audience, creating the largest and most influential platform for the senior sector in America.

While global gym culture is associated with the youth, Japan's ageing population means gyms are dominated by over-60s, who use them to stay fit and socialise. But gyms are struggling to connect with younger generations, who are turning to more affordable 24-hour gyms instead.

To support a greying population at home, American start-ups are trialling high-tech ageing solutions among digitally-savvy older people in Japan. These tools for work and home may help the growing number of seniors globally age in place and remain independent for longer.

Rather than winding down their working lives after they hit 65, more and more American Boomers are either in employment or looking for jobs. And while some are toiling out of necessity to cover everyday costs, others are taking up roles that let them try something new or feel a sense of community.