Spiritual Gen Zers discover witchcraft on TikTok
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Signal
Jan 28, 2020
Spiritual Gen Zers discover witchcraft on TikTok

With its viral dances and absurd humor, TikTok seems like an unlikely place to rediscover witchcraft. But thanks to its 'For You' page, which randomizes the videos that appear on a user's feed, the occult practice is reaching wider audiences and appealing to Gen Z's desire for inclusive spirituality.