Signal9 Jan 2020
OkCupid’s sincere campaign tackles dating app fatigue

In the face of dating apathy, there’s a wariness around mindless swiping that prioritises looks over personality. OkCupid’s ‘Ask Yourself’ campaign taps into this feeling and looks to meet demands for authenticity by spotlighting the most important traits daters look for in partners.

OkCupid’s sincere campaign tackles dating app fatigue