As shoppers embrace online-first experiences, physical stores are having to work harder. Pop-ups are proving a successful solution, letting retailers use their online learnings to create offline experiences by leveraging data to tap into a growing love of personalization and limited-edition shopping.

Why is the human touch still needed in stores? How are brick-and-mortar outlets championing sustainability? And what role will voice tech play in browsing and buying? In this part of the 2020 Expert Outlook, we speak to three experts about the factors affecting how we shop online and IRL.

The war between online and IRL shopping has yet to be won – what if the solution wasn’t one or the other, but a combination of both? Trouva is an online platform that pairs with brick-and-mortar boutiques to offer shoppers access to indie retailers and grant small shopowners a bigger reach too.

Online shopping is a habit among the time-poor. While convenient, one-click buys don’t always lead to wardrobe success. So what do Britons do when the letterbox doesn’t deliver on their sartorial dreams? Canvas8 spoke to eight people in the UK to understand their views on online return policies.