Signal9 Jan 2020
Virtual singer to play Coachella as fandom evolves

Following in the footsteps of Tupac Shakur’s hologram, computer-generated popstar Hatsune Miku is set to play at Coachella 2020. As people become more accepting of virtual versions of humanity in everyday life, brands can harness new kinds of fandom with novel digital experiences.

Virtual singer to play Coachella as fandom evolves