Signal19 Nov 2019
Nespresso Second Life objects nudge people to recycle

Nespresso has made it easier for customers in New York City to recycle their old coffee pods. By addressing issues around the sustainability of single-use capsules, and showing people how the pods can be recycled and then converted into specific items, the brand is aiming to nudge greener habits.

Nespresso Second Life objects nudge people to recycle